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EVENTS |
GROUND ACTIVATION |
> ITC Classmate Ideas for India Challenge
ITC Classmate Ideas for India Challenge
Keeping the mammoth image of the brand in mind, Krayon came up with a concept that not only added value to the youth of the country by providing a platform to voice their ideas but also gave them an opportunity wherein their ideas could be turned into reality!
Echoing ITC's abiding credo of Lets put India first, Classmate Ideas for India Challenge gave the young minds of India (14-21 years) a chance to put forward their ideas on how India can be taken to an even higher orbit of development and prosperity. Selected few ideas were brought into public view and are being supported by various esteemed organizations and corporate houses like the Worldwide Fund for Nature, The Tony Blair Faith Foundation, CII - ITC Centre, Janaagraha and many more who are helping them to further develop an execution plan for their unique ideas.
Timeline : September 2011 - December 2011
Reach : Over 2500000 lakh youth across the nation
Participation : 60039 youth
Target Group : 14 to 21 years of age
Category : Open to the entire nation aged between 14 to 21 years of age
Cities : Contest open to the entire country
On ground activation held in 30 cities across India: Delhi, Chandigarh, Mumbai, Ahmedabad, Hyderabad, Kolkata, Lucknow, Chennai, Guwahati, Bangalore, Jaipur, Saharanpur, Agra, Kanpur, Varanasi, Bareilly, Pune, Nasik, Nagpur, Indore, Bhopal, Coimbatore, Madurai, Kochi, Mysore, Vishakapatnam, Guntur, Patna, Bhubaneshwar, Shillong
Echoing ITC's abiding credo of Lets put India first, Classmate Ideas for India Challenge gave the young minds of India (14-21 years) a chance to put forward their ideas on how India can be taken to an even higher orbit of development and prosperity. Selected few ideas were brought into public view and are being supported by various esteemed organizations and corporate houses like the Worldwide Fund for Nature, The Tony Blair Faith Foundation, CII - ITC Centre, Janaagraha and many more who are helping them to further develop an execution plan for their unique ideas.
Timeline : September 2011 - December 2011
Reach : Over 2500000 lakh youth across the nation
Participation : 60039 youth
Target Group : 14 to 21 years of age
Category : Open to the entire nation aged between 14 to 21 years of age
Cities : Contest open to the entire country
On ground activation held in 30 cities across India: Delhi, Chandigarh, Mumbai, Ahmedabad, Hyderabad, Kolkata, Lucknow, Chennai, Guwahati, Bangalore, Jaipur, Saharanpur, Agra, Kanpur, Varanasi, Bareilly, Pune, Nasik, Nagpur, Indore, Bhopal, Coimbatore, Madurai, Kochi, Mysore, Vishakapatnam, Guntur, Patna, Bhubaneshwar, Shillong
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Brand Building Events for Kids, Youth and Students, Ground Activations for Kids and Youth
