In May 2006 GSKCH launched new improved Junior Horlicks 1-2-3 TM – A product specially formulated for pre school children. To support this exciting relaunch and to create a buzz around the new mascot, the baby elephant, we organized a contest in Bangalore and Kolkata especially for preschoolers between the ages of 2 to 5. The kids/mothers had to call in and give a name to the new mascot. Around 2000 kids participated in this contest in both the cities and 100 shortlisted kids got a change to go for an exciting day trip to the zoo along with their parents.
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