Based on one of the most popular shows on SAHARA ONE channel CHACHA CHOUDHARY, we designed a unique contest for kids which gave them an opportunity to explore their writing skills. The kids had to watch the show, understand the format and write the next episode for Chacha Choudhary in any language of their choice. The event was conducted in 8 cities across the country; Mumbai, Kolkata, Delhi, Ludhiana, Ahmedabad, Indore, Bhopal and Lucknow. Over 800,000 students from 800 schools (70% of the schools were vernacular) were reached through this promotion in November 2005.









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