Topper channel, part of Greycells 18 media Pvt. Ltd. organized a school contact program to promote their educational product - Topper Integrated Learning System , India's first curriculum service using strength of both television and internet medium. The SCP was conducted in 85 schools across 6 cities namely Indore, Nagpur, Jamshedpur, Coimbatore, Dehradoon & Patna.
During the SCP, special screening was done for the principal and teachers of science stream to introduce Topper Integrated Learning System and its benefits to them. This was followed by a screening for students of 9 th , 10 th & 11 th – 12 th respectively. A test was conducted for all the students based on the screening and 3 winners per batch were given 3 months free subscription of the product. Students were also asked few questions based on science. Topper merchandise was given to the ones who answer the questions correctly. Order forms were distributed amongst all the students. They could buy the product at discounted rates. Teachers were given a gift hamper as a token of appreciation by Topper.