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Krayon Events manages a new activity for Intel
Intel, the world leader in silicon innovation, develops technologies, products and initiatives to continually advance how people work and live. Working along with their core mission of keeping the innovation economy moving into the future, Intel explores the minds of the future generation, the kids by a new initiative.
The activity is a unique fun-filled educational school contact program for students from classes 6 to 9, wherein they will be presenting the kids with an entertaining & informative program on the benefits of computers, and how it can help the students not only academically - but also in different aspects in their everyday life!
The activity will be an hour long workshop that will start with an AV about Intel and its superiority as a processor which will be followed by explaining to the kids the computer as a machine in detail. The second half of the presentation will concentrate on the internet, online education, particularly on a website powered by Intel 'www.skool.com'; the workshop will also talk about the importance of internet and computer in social networking, career guidance, e-governance and most important edutainment. At the end of the SCP, another AV will be shown to the kids that will showcase the superior visually sterling performance which can be achieved with the help of second generation Intel Core i5 Processor.
The workshop will be followed by a trivia based on the presentation and kids will be awarded with gifts and goodies on behalf of Intel on answering them correctly. The activity will reach out to sixty B Category & Government schools and approximately 40000 students across 6 cities namely Nasik, Pune, Nagpur, Indore, Baroda & Ahmedabad.
The activity is a unique fun-filled educational school contact program for students from classes 6 to 9, wherein they will be presenting the kids with an entertaining & informative program on the benefits of computers, and how it can help the students not only academically - but also in different aspects in their everyday life!
The activity will be an hour long workshop that will start with an AV about Intel and its superiority as a processor which will be followed by explaining to the kids the computer as a machine in detail. The second half of the presentation will concentrate on the internet, online education, particularly on a website powered by Intel 'www.skool.com'; the workshop will also talk about the importance of internet and computer in social networking, career guidance, e-governance and most important edutainment. At the end of the SCP, another AV will be shown to the kids that will showcase the superior visually sterling performance which can be achieved with the help of second generation Intel Core i5 Processor.
The workshop will be followed by a trivia based on the presentation and kids will be awarded with gifts and goodies on behalf of Intel on answering them correctly. The activity will reach out to sixty B Category & Government schools and approximately 40000 students across 6 cities namely Nasik, Pune, Nagpur, Indore, Baroda & Ahmedabad.
Krayon Events manages Dell-Microsoft Study Buddy
Dell, in association with Microsoft, initiated a school contact program titled 'Dell-Microsoft Study Buddy' in the first week of September. The program will be executed on-ground in two phases and will reach out to over 200 schools pan-India in each phase. The property has being conceptualised and is being executed on-ground by Krayon Events.
Commenting on associating with Dell and Microsoft for the initiative, Tabassum Modi, Director, Krayon Events said: "Dell and Microsoft together wanted to come up with a school contact program. They gave us a brief and post, our presentation, we were roped in to manage the Dell-Microsoft Study Buddy school contact program. The objective of the program is to engage kids with technology in a unique manner."
Commenting further on the school contact program, Modi added: "The event will be rolled out in two phases. The first phase will culminate at the end of September and after a short while, the second phase will follow. We have purposely kept a time gap between the two phases as we want to incorporate the learnings of phase one in phase two. The program will be taken to several category A and B schools, wherein students already possess basic computer knowledge, pan India."
At the Dell-Microsoft Study Buddy program, students will be asked to state their dreams in 50-100 words, using a computer in a unique manner. The entries generated by these young minds will then be evaluated by a qualified panel of judges. Students whose dream to make the difference is most grounded in reality will be asked to detail their dream plan in the form of a presentation within 30 days. After a series of elimination rounds, the top 10 students will go on to present their ideas at the grand finale, which is scheduled to be held in January 2012 at New Delhi. Students will also receive certificates and accolades for participation.
Commenting on associating with Dell and Microsoft for the initiative, Tabassum Modi, Director, Krayon Events said: "Dell and Microsoft together wanted to come up with a school contact program. They gave us a brief and post, our presentation, we were roped in to manage the Dell-Microsoft Study Buddy school contact program. The objective of the program is to engage kids with technology in a unique manner."
Commenting further on the school contact program, Modi added: "The event will be rolled out in two phases. The first phase will culminate at the end of September and after a short while, the second phase will follow. We have purposely kept a time gap between the two phases as we want to incorporate the learnings of phase one in phase two. The program will be taken to several category A and B schools, wherein students already possess basic computer knowledge, pan India."
At the Dell-Microsoft Study Buddy program, students will be asked to state their dreams in 50-100 words, using a computer in a unique manner. The entries generated by these young minds will then be evaluated by a qualified panel of judges. Students whose dream to make the difference is most grounded in reality will be asked to detail their dream plan in the form of a presentation within 30 days. After a series of elimination rounds, the top 10 students will go on to present their ideas at the grand finale, which is scheduled to be held in January 2012 at New Delhi. Students will also receive certificates and accolades for participation.
Krayon forays into the next level - floats 3 new properties for the kids & youth segment
After creating history in the kids and youth activation space by winning 6 coveted awards at the recently held EEMAX Awards 2011, which includes the Best International Event, Best New Event, Best Event with Digital Marketing and above all a clean sweep in the Best School Contact Program Category, Krayon Events announces the launch of three new event properties for the kids and youth segment!
With clear leadership established in this genre and the domain knowledge and experience Krayon has in the field of kids and youth events, they go to market with 3 brand new properties in the areas of sports, entertainment & intellect. These are the first few of the many properties they plan to roll out in the near future. There will be something for everyone, be it the audience or the client. The choice of events will be basis the need of the hour identified through extensive research done with kids and youth all across the country.
Commenting on the initiative, Tabassum Modi, Executive Director - Krayon Events says "Creating own IP is the way to go for all event agencies. I think we are a powerhouse of ideas but more often than not we have no ownership of these ideas.One has to think about creating our own properties sooner or later and once a leadership position is established and accepted in a genre its much easier."
"The properties we're launching are in 3 diverse areas and are backed with research and a clear understanding of what the market needs. As we have always done, we believe in adding value to the kids or youth through whatever we do and our properties will also be reflective of this. With our years of experience of dealing with this segment and the clients who cater to them, I think we're confident of communicating the essence of a brand in ways that Gen-Y understands."
With clear leadership established in this genre and the domain knowledge and experience Krayon has in the field of kids and youth events, they go to market with 3 brand new properties in the areas of sports, entertainment & intellect. These are the first few of the many properties they plan to roll out in the near future. There will be something for everyone, be it the audience or the client. The choice of events will be basis the need of the hour identified through extensive research done with kids and youth all across the country.
Commenting on the initiative, Tabassum Modi, Executive Director - Krayon Events says "Creating own IP is the way to go for all event agencies. I think we are a powerhouse of ideas but more often than not we have no ownership of these ideas.One has to think about creating our own properties sooner or later and once a leadership position is established and accepted in a genre its much easier."
"The properties we're launching are in 3 diverse areas and are backed with research and a clear understanding of what the market needs. As we have always done, we believe in adding value to the kids or youth through whatever we do and our properties will also be reflective of this. With our years of experience of dealing with this segment and the clients who cater to them, I think we're confident of communicating the essence of a brand in ways that Gen-Y understands."
PMAA 2011
Promotion Marketing Awards of Asia - "The Dragons of Asia" - Order of Merit for Best Brand-Building Campaign - Horlicks Wizkids 2010
EEMAX 2011
1) Gold in Best School Contact Program Category for Junior Horlicks Growth Assessment Program
2) Silver in Best School Contact Program Category for ITC Classmate Ideas for India Challenge 2010
3) Bronze in Best School Contact Program Category for Horlicks Mission Exams
4) Bronze in Best Use of Digital Marketing for an Activation Category for Horlicks Wizkids 2010
5) Silver in Best International Event Category for Horlicks Wizkids 2010
6) Silver in Best New Event Property Category for ITC Classmate Ideas for India Challenge
2) Silver in Best School Contact Program Category for ITC Classmate Ideas for India Challenge 2010
3) Bronze in Best School Contact Program Category for Horlicks Mission Exams
4) Bronze in Best Use of Digital Marketing for an Activation Category for Horlicks Wizkids 2010
5) Silver in Best International Event Category for Horlicks Wizkids 2010
6) Silver in Best New Event Property Category for ITC Classmate Ideas for India Challenge
WOW Awards 2011
1) Silver in School Contact Program Category for ITC Classmate Ideas for India Challenge
2) Bronze in New Event Property of the Year Category for ITC Classmate Ideas for India Challenge
3) Silver in Entertainment Event of the Year Category for Horlicks Wizkids 2010
2) Bronze in New Event Property of the Year Category for ITC Classmate Ideas for India Challenge
3) Silver in Entertainment Event of the Year Category for Horlicks Wizkids 2010
